With the utmost care and an unconventional fresh approach Bens Bier founder Ben Seidel creates excellent beer recipes in collaboration with local brewers, that meet one’s taste. Ben reached out to us to create a visual identity and package design which differs from the competition and introduces the brand to the audience with clear message: it is all about Ben and his Beer.

We created a custom logotype with a strong and individual appearance that communicates the straight forward and unconventional approach of Bens Bier. The logotype is applied edge to edge to underline our message on all applications and is supported by Klim types Founders Grotesk Condensed.

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© Lukas Diemling 2026
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