Bens Bier Reloaded is the second release of the local start-up brewery Bens Bier. Based on the impactful design of the first edition the new label design of the reloaded beer is inspired by a revolver wheel. The bullets in the wheel are replaced by letters which results in an eye catching and fully loaded visual for the second edition. The striking visual language is applied onto further promotional materials like posters and merchandise.

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© Lukas Diemling 2026
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