Zion

Client
Matthias Warnung

Services
Art Direction
Graphic Design
Product Photography

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Client
Matthias Warnung

Services
Art Direction
Graphic Design
Product Photography

The name Zion is a gender-neutral name of hebrew origin that describes an imaginary place considered to be perfect or ideal. It can also be translated as a monument, compass needle, or fixed point.

The label design is a graphical abstraction of the word Zion, representing perfection with its straight lines. At the same time, it breaks the perfection with a hand-drawn pattern, representing imperfection within the ideal as a nod to the process of natural winemaking. The similarity to a compass needle is intentional and emphasizes the concept.

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© Lukas Diemling 2026
Creative Services

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