Marten Hørger is one of the leading forces in the global Bass House movement and has collaborated with a wide range of well-known artists such as David Guetta, Tchami, Apashe, Dr. Fresch and many others. We have revamped his personal brand with a focus on the rather unique Ø, for which Marten is well known. The newly designed Ø reflects the rotating movement of a turntable with its two cutouts and serves as a subtle reference to DJing. The slash of the Ø is precisely angled at 45° and forms the basis for all further brand applications, patterns, and graphic elements, all of which share the 45° angle of the new symbol. Bold typography, a bright color palette, and authentic photography further reflect Marten‘s humble and fun vibes, perfectly supporting his art.