Why so Serious?
A playful reference to the cult film Matrix
Client
Matthias Warnung
Services
Art Direction
Graphic Design
Photography








Client
Matthias Warnung
Services
Art Direction
Graphic Design
Photography
Why so Serious? The idyllic world of habit or something new, change, the leap into the unknown. With »The Red Bootle« and »The Blue Bootle« Matthias Warnung makes a playful reference to the cult film Matrix and presents you with a not-so-serious decision because, unlike the film reference Matrix, you can safely try both bottles.
A minimalist and timeless design, without a visible description on the front of the label, creates a design that arouses interest and emphasizes the concept of the »Why so Serious?« line.
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© Lukas Diemling 2026
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Monument Grotesk by Dinamo
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