Why so Serious?
A playful reference to the cult film Matrix 

Client
Matthias Warnung

Services
Art Direction
Graphic Design
Photography

Serious_©_Lukas_Diemling_11
Serious_©_Lukas_Diemling_09
MW_Serious_©_Lukas_Diemling_2023_06
Serious_©_Lukas_Diemling_06
Serious_©_Lukas_Diemling_10
Serious_©_Lukas_Diemling_08
Serious_©_Lukas_Diemling_05
Serious_©_Lukas_Diemling_02

Client
Matthias Warnung

Services
Art Direction
Graphic Design
Photography

Why so Serious? The idyllic world of habit or something new, change, the leap into the unknown. With »The Red Bootle« and »The Blue Bootle« Matthias Warnung makes a playful reference to the cult film Matrix and presents you with a not-so-serious decision because, unlike the film reference Matrix, you can safely try both bottles.

A minimalist and timeless design, without a visible description on the front of the label, creates a design that arouses interest and emphasizes the concept of the »Why so Serious?« line.

See more work

© Lukas Diemling 2026
Creative Services

Zeichenfläche 1