Lars Pillmann, an internationally renowned photographer based in Berlin collaborates with esteemed clients such as Lacoste and Versace, among others. We designed a distinctive wordmark that encapsulates the art of framing an image. By inverting the first name by 180 degrees, we've crafted kind of a typographic viewfinder. This unique mark subtly pays homage to Lars's photography expertise, offering a distinctive and captivating visual element within a sleek black-and-white identity that allows his imagery to truly shine.

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© Lukas Diemling 2026
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