The simple, monochrome design of the packaging and labels, as well as the branding, is based on the periodic table of the elements. Each product/item has an individual number and a pattern inspired by nature that matches distinctively  the characteristics of the product.

To communicate the company's mission creating as less waste as possible and as a reference to the numbering system of the products the O in the Logo is replaced with a slashed zero. These leads to a subtle twist within in the wordmark and to a distinctive OE Symbol.

The product packaging consists of paper, glass, metal and as little plastic as possible to meet the standards of contemporary and sustainable packaging.