Leka. Semmerl of my life. Taking the Leberkäsesemmerl (meatloaf sandwhoch) out of the leftovers corner and putting it on an international stage. For Leka, it’s not just a snack, but a piece of Alpine culture that deserves more attention. Something familiar becomes something new: better ingredients, more precise composition, a deeper sense of quality. A classic, reinterpreted and brought to the point.

A contemporary food concept meets a traditional product. The design deliberately operates in the tension between past and present — a blend of tavern nostalgia and modern street food aesthetics. The mustard stain becomes the logo: direct, playful, and confident. The gherkin-shaped “L” adds a sense of humor and anchors the brand firmly in the product.

The color palette is drawn straight from the Semmerl: liver pink, bread yellow, gherkin green, and horseradish white. Together they complete the character of the brand — like a Leka beer alongside the best snack of the Alps.