Vagusway
The freedom to enjoy life again

Client
Vagusway, Dr. Kurbanov

Agency
Smith Berlin

Services

Art Direction
Graphic Design
Product Photograpy

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Client
Vagusway, Dr. Kurbanov

Agency
Smith Berlin

Services
Art Direction
Graphic Design
Product Photography

Millions of people suffer from irritable bowel syndrome. Vagusway supports them on their path to recovery – with modern app technology and personalized medical coaching. The name "Vagusway" evokes the experience of a pilgrimage: challenges are part of the journey, but in the end, a new quality of life awaits – inner balance, enjoyment, and lightness. The wordmark reflects this transformation: it starts out heavy and dense, then becomes lighter and clearer – a visible journey toward greater well-being. Vagusway’s visual identity deliberately breaks with the sterile aesthetics of traditional medical products. It conveys what people with a long history of suffering seek most: lightness, confidence, and the freedom to enjoy life again.

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© Lukas Diemling 2026
Creative Services

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